On Friday North Face became to the highest-profile company to join the resistance against Facebook in a nationwide cry to boycott advertising with the network that spreads hate and disinformation for profit.
North Face tweeted that they would be joining with multiple civil rights organization in an attempt to curtail the rampant dirty profiteering of Facebook.
The Anti-Defamation League, NAACP, Color of Change, Sleeping Giants, Common Sense, and Free Press called on several companies to ceased their ad spending with the social media giant for July to protest what many have been calling failure by the platform to regulate hateful content.
North Face issued a statement on friday afternoon that it would suspend all advertising on the platform immediately.
"Effective June 19th, The North Face is halting all activity and U.S. paid advertising with Facebook until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform," a spokesperson told The Hill in a statement.
They also had this to say,
"We know that for too long harmful, racist rhetoric and misinformation has made the world unequal and unsafe, and we stand with the NAACP and the other organizations who are working to #StopHateforProfit."
The campaign has gained speed after Facebook's neglect to curtail hateful political speech.
Facebook's CEO Mark Zuckerberg has been under pressure from within his organization as well as outside pressures to take action against President Trump's posts in particular, especially the statements he made glorifying violence. Twitter took the lead to flag his post followed by Snapchat.
A growing list of companies has recently pulled back on Facebook advertising, which accounts for an estimated 98 percent of the company's entire revenue.
“We deeply respect any brand’s decision and remain focused on the important work of removing hate speech and providing critical voting information," Carolyn Everson, vice president of Facebook's Global Business group, said in statement to The Hill. "Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good.”
